The
Activity Manager is a software application that was developed
for a large global organization to track and analyze the
advertising and marketing efforts for hundreds of products. The
main drivers for the creation of the software were to most
effectively utilize advertising dollars across the organization
and to allow management to make informed decisions regarding the
timing of advertising and marketing efforts.
Take a
moment to review the video demonstration below and turn up the
volume to hear specifics about the Activity Manager. Make sure
to review the Activity Manager case study to learn what kind of
impact this application can have on an organization.