The
Market Manager is a software application that was developed for
a large global consumer goods organization to track and analyze
all product and customer information for the sales and marketing
side of their business. The main drivers for the creation of
the software were to most effectively utilize advertising
dollars across the organization and to allow management to make
informed decisions regarding all of their products and all of
their customers.
Even
though the Market Manager was created for the consumer goods
industry, the software blueprint can be used to create a similar
application package for any industry that must track and analyze
many products and many customers. Take a moment to review the
video demonstration below and turn up the volume to hear
specifics about the Market Manager. Make sure to review the
Market Manager case study to learn what kind of impact this
application can have on an organization.
